Google PPC

Let us apply over $2 million dollars with of PPC management experience on Google, Yahoo! and Bing directly to your own business. PPC or Pay-per-Click, is the placement of advertisements for your company directly on the Search Engine results pages. Whenever a person types in a phrase related to the products and services you offer, your ad is displayed when and only when the person clicks through to your website are you charged for that click. This highly targeted marketing solution can be extended to image ads (aka banner ads) and even marketing on mobile phones. EIM has created and managed PPC campaigns for a wide variety of businesses with marketing budgets ranging from $500 per month up to $50,000 and more. Our PPC Management Services fall under 3 categories:

MONTHLY PPC MANAGEMENT ($)
PPC advertising works best when it is regularly monitored and managed. Our Monthly PPC Management includes daily monitoring of your campaigns, your ad performance and even negative keywords. We regularly optimize your account using AB ad split testing, conversion tracking and all forms of PPC reporting. If you already have a PPC campaign running, but want a professional to regularly manage your account, this is for you.

PPC ACCOUNT OPTIMIZATION ($$)
As a one-time service, our PPC Account Optimization can help you save money in your existing campaign and improve your overall return on investment. Many companies start off trying Google Adwords PPC or other forms of Pay-per-Click marketing in-house, often with the business owner or marketing team trying to manage it on their own. These accounts often sit idle and are never optimized. This PPC service is a tune-up on your current account, bringing it within established pay-per-click best practices.

PPC CAMPAIGN CREATION ($$$)
If you have never enjoyed the huge benefits from PPC marketing on Google Adwords or other PPC platforms such as Yahoo! Search Marketing or Microsoft adCenter (recently joined in late 2010) then you need this PPC service. EIM creates a fully custom marketing campaign from scratch for you including full keyword research, geographic targeted, ad split testing, reporting and analytic and landing page optimization recommendations. Web lead and call tracking is included so you know exactly how much you are paying per lead. Additional options include banner marketing*, click remarketing* and mobile advertising*. If you want the full power of modern internet marketing this PPC service is for you.

Note: Pricing varies based on your specific needs. Contact us for an exact quote.

* Banner Marketing:
Also known as banner advertising, this is the placement of your graphic image ads on other websites. A great way to look “big”.
* Click Remarketing:
This serves ads to visitors to your site, and then serves additional ads to them again on the other sites they visit. An excellent branding tool.
* Mobile Advertising:
More people than ever use their mobile phone to search. When they do, your ads show up. Don’t pass on this growing trend.